Carlsberg:
HappyBeerTime
Client: Carlsberg
Agency: Konstellation
Role: Producer
Year: 2014
Gamification of the bar is a central part of the Carlsberg Group's overall innovation strategy. The goal is to develop new value-added experiences for customers through creativity at the intersection of technology and communication.
The Solution
Gamification of the bar: An interactive, wireless tab that triggers #Barbandits when tapped. #BarBandits Is a game à la slot machines, but on the big screen and with the visitors Instagram pictures as active game element.
The Result
Everybody wins: Bars are promoted organically through Instagram, Carlsberg gets a lot of user generated content and guests get free beers for participating (and winning). Say Cheers!.
Awards & Honors
Creative Circle Awards : Silver - Social media campaigns