Carlsberg:
HappyBeerTime
Client: Carlsberg
Agency: Konstellation
Role: Producer
Year: 2014
In the post social media landscape, old school bar promotion is getting kind of old. And overlooked. Carlsberg wanted to give the bars a helping hand, connecting with consumers on their (social media) turf and in a new way that surely grabs their attention.
The Solution
To make it possible for bar guests to extend the happy hour simply by tagging an Instragram #happybeertime and #barname. A stick with #happybeertime OS was created and shipped of to bars. After plugging it in to their TV-sets they are ready to offer their guests a happy beer time.ontinued until the reader reached his or her maximum speed ... often, surprisingly fast!
The Result
Everybody wins: Bars are promoted organically through Instagram, Carlsberg gets a lot of user generated content and guests have a prolonged happy Hour. Say Cheers!.
Awards & Honors
Danish Internet Awards : Winner - GAMIFICATION
Danish Internet Awards : Winner - Use of social techology
Danish Internet Awards : Shortlisted - FMCG
Danish Internet Awards : Shortlisted - Future Platform
Creative Circle Awards : Shortlisted - Digital / Special Circle
Lovie Awards : Gold – Social: Entertainment