DANIDA:
Vores verden, vores valg
Client: DANIDA
Agency: Konstellation
Role: Producer
Year: 2015
Denmark has a longstanding development cooperation with many poor countries around the world - the Danish people support this.But most people know very little about it how it actually works. At the same time, there are a lot of myths and untrue stories circulating. It is a problem, as Danes needs to be involved to determine what should happen in this area in the future.
Deliverables: Idea/concept, TVC, Motiongraphics, website, SoME content-plan/content production
The Challenge
Therefore Danida decided in 2015 that is was time to produce a new involving and engaging communications platform by creating a information campaign that gives food for thought and debunk a lot of rumors, myths and to strengthen the Danish knowledge in this area.
The Solution
The solution was a digital, content-based campaign strategy and a concept that both brought the communication down to eye level and made it easily relatable. TVCs, Digital activation, FB content strategy/posts, Campaign website, Animated film that explained the 4 Danish priorities.
The Result
DANIDA fan base was raised 82%, Views in total: 32 million, Reach (Unique):
2 Million, Video views: 3 million, Engagement score: 600%