LEGO:
The Awesome Alliance
Client: LEGO
Agency: Konstellation
Role: Producer
Year: 2014
LEGO The Movie: Prolong families engagement with the film, inspiring them, not just to spectate, but to create the adventure
Deliverables: Idea/concept, website, SoME content-plan/content production.
The Challenge
No matter how splendid the production, movies have a fairly short lifespan in cinemas after premiering, the LEGO Movie being no exception. Therefore our challenge was to prolong families engagement with the film, inspiring them, not just to spectate, but to create the adventure.
The Solution
We founded the awesome Alliance and invited families all over the world to join in. They were asked to help out our LEGO heroes, by completing six missions, using brickmented reality and their own awesome imagination.
The Result
Families from over 132 countries chose to join the Awesome Alliance. The campaign created organic reach of + 10 mio and engaged an impressive 15% across various social media platforms.
Awards & Honors
The webby awards : Shortlisted
Danish Internet Awards : Winner - Consumer Durables
Creative Circle Awards : Silver- Digital campaigns
Lovie Awards : Shortlisted – Social: Best Use of Video
Lovie Awards : Gold – Social: Entertainment